7 SEO Tips From A Top Rated Phoenix SEO Company

Building and ranking local sites for small businesses as taught me a lot about how and when to start an search engine optimization campaign. Obviously, it is not as difficult to rank for local small businesses, than it is for national companies, but none the less, ranking any site is still a challenge. Below are a few tips that should be carried out when starting any search engine optimization campaign. These tips, provided by a top ranked Phoenix SEO company should be followed by any inexperienced internet marketers that are venturing into the world of SEO.

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1.  Meta Tags. When designing your site for SEO, make sure to include relevant keywords in the title tag and description tag. Since these words will show up as the title and description to your page, they are the single most important place to put the relevant keywords. Tag optimization is really the key to search engine optimization, because your tags are one of the most important aspects of your website. In the past, tags were just a way to get across basic info, now tags are used in order to locate your site and to rank it accordingly.

Title extra tip: Make sure your title tag is no more than six to seven words in length.

2. Adding high-quality and unique content to your website is one of the best ways to improve its search engine ranking. I have seen it before, internet marketers overlooking this straightforward and honest approach - which is to give your website's visitors what they want and were looking for.

Recently, the infamous Google algorithm has begun to penalize not only obvious spam, but content that is only out there to drive visitors to site with no other useful purpose. Examples of this type of content are articles that have been spun by computers to appear as original works. Be original, in the end, you will benefit from it. Quality, useful, unique and informative content will be appreciated by visitors and will most definitely have a ripple effect on your site's popularity.

3. Images and video files on your server can present an opportunity to increase in the rankings, so make sure that you are always saving files with keywords. If you have an image on your site dealing with teeth whitening, like a before-and-after photo, make sure you include a relevant keyword in the title when you save the image.

4. Insert your keyword into any back-links to your website that you have in your blog posts, quest blogs or any other information that you provide on the internet. Use the most compelling phrases and don't forget a call to action in those posts and summaries. Ultimately, it's crucial to include your keyword, so that the search engines who are continuously searching the internet, find relevant clues (keywords) that lead back to your website.

5. Optimizing your site for Google will need to be done by using original content. Recently, the infamous Google algorithm has begun to penalize not only obvious spam, but content that is only out there to drive visitors to site with no other useful purpose. Examples of this type of content are articles that have been spun by computers to appear as original works. Be original, in the end, you will benefit from it.

6. Using flash files is not a good idea for optimization. Flash can be very slow to load, and users will get frustrated. In addition, a long load time is something Google has frowned upon.

7. Make your URL's easy to understand. Not only will the users of your site have no problem knowing what that particular page will contain, but in addition, the search engines will be able to find it easier. Stay away from random letters and numbers from in house classifications. Instead, stay with specific keywords and phrases that make sense.

This list is just the tip of the ice berg when venturing into search engine optimization territory. Hopefully these tips have brought a little insight for you to point you in the right direction.